2025 National Direct Sales Report

Data that drives growth.

Comprehensive insights into the direct-to-consumer wine market, featuring transactional data from over 3,200 clients across 47 states, as well survey responses from producers across the industry.

24%

increase in price per liter
since 2021

35%

had the greatest ROI
from a POS system

26%

say distribution requirements are
the primary obstacle to growth

85%

of club orders
include a discount

2024: The year of selective growth & strategic adaptation.

The 2024 wine landscape reveals a striking shift: success is no longer tied to broad market trends, but to strategic positioning. With the industry split nearly evenly between growth, stability, and decline, individual strategy matters more than ever.

Consumer behavior continues to evolve, with average orders reaching $135.15 and bottle prices rising to $35.87 per liter. Download our comprehensive report, featuring insights from over 3,200 wineries across 47 states and our industry survey, to help position your business for success in 2025.

The only integrated sales solution backed by compliance.

Online store

  • Easy setup
  • Customization tools
  • Abandoned cart reports
  • ADA and PCI compliant

Point of sale

  • Ready for desktop, iPad & iPhone
  • Stripe card reader compatible
  • Includes Apple’s Tap to Pay
  • Sell anywhere

Club management

  • Start or add a club with ease
  • Customer customization
  • Credit card updating included
  • Complete dashboard

Compliance

  • Access to 40+ states
  • Collect and remit tax for marketplace facilitator states
  • Simplified reports
  • State & federal compliant sales

Customer service

  • Seven day a week support
  • Robust onboard training
  • Weekly LIVE training events
  • Monthly newsletters

Shipping

  • Discounted shipping rates
  • Special summer overnight rates
  • Shipments are insured
  • We handle shipping providers

Fulfillment

  • Fulfillment partners across the US
  • Account shipping integration
  • Automatic customer emails

Integrations

  • Mailchimp
  • API keys
  • Google Analytics
  • Meta Analytics

Reports

  • Abandoned clubs
  • Product performance
  • Discount performance
  • Top customer statistics

Fully managed compliance.

Experience the convenience of our complete service where we take care of every aspect of compliance for you. This includes application of your permits/licenses. Monitoring license expiration and scheduling renewals. Preparing direct shipper excise tax reports and payments to be filed monthly, quarterly or yearly.